This month's must-read articles:
While publicity and press can be a great opportunity for "free marketing", it might be obscuring the reality of your product-market fit. Writer and entrepreneur Max Ogles explains how to avoid this "Spotlight Effect"
Thoughts on moving faster by slowing down
The figure quoted in start-up funding rounds is not a value but a price, and the difference is important
Want to control your customers' minds? Author Nir Eyal discusses how successful businesses focus on habits to help their customers develop beneficial routines.